Have you heard about the book
“Influence: The Psychology of Persuasion”
by Robert Cialdini?

This is one of the “bibles” of convincing people to
do things you want (like buy stuff from you ;-))

Here’s a brief video of the man himself
talking about the importance of reciprocity:


Ask yourself:

“What can I give to my prospects that they will really appreciate?”

Talk soon,


Robert Cialdini on the importance of reciprocity.

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www.hsmglobal.com Dr. Robert Cialdinis is the best selling author of Influence: Science & Practice, whose groundbreaking, evidence-based research resulted in the "six principles of influence". Listen as he talks here about the first of these principles the importance of reciprocity.


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