Have you watched this video with Gary Vaynerchuk?
Building Personal Brand Within the Social Media:
http://www.youtube.com/watch?v=EhqZ0RU95d4
He talks about things like:
- doing what you love
- caring about your prospects
- leaving a legacy
… and he is entertaining to boot. 
- George
PS. Some people will say: “Sure, he is a big-shot and that’s
why he is talking about big business.” But the thing is that he is
big BECAUSE he was “real” from the get-go.
PPS. Gary uses “colorful” language at times. Just keep this in mind.
