Here’s a fascinating TED talk by Dan Pink
on extrinsic vs intrinsic motivation – all in
glorious and entertaining “sketch motion”:

This is “big business” talk, but the lessons can be
applied to small businesses too.

Here is one idea for you (this has worked great for me):

Don’t hire a “C player” and then try to “manage” them
by offering more money or by talking about “punishment
if they don’t do the work.”

Instead, hire a self-managed “A player”, pay them fairly
(not too little, not too much), and then get them engaged
by asking them to give their own ideas for your project.
That way they become more involved.

Plus, reward them often with sincere compliments
(“great job, dude”) and give them feedback that will
help them understand how they are doing (feedback
is the breakfast of champions).

This creates fantastic long-term business relationships
(instead of “boss and employee” or “master and slave”

Talk soon, :-)


PS. I have a confession to make. Sometimes, I “cheat”
my way to more sales. I’ll tell you more about it tomorrow.
For now, enjoy the video.

RSA Animate - Drive: The surprising truth about what motivates us

This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.
Watch the full lecture here:

Find out more about the RSA at
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This audio has been edited from the original event by Becca Pyne. Series produced by Abi Stephenson, RSA. Animation by Cognitive Media.

To listen to the full audio, please visit


Super cool video on what motivates us — No Comments

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