Ok, it appears that many people wanted to know about PPC. This happens to be one of my favorite subjects, as I have been doing PPC for years…

Below are some of my current thoughts “as they come to me.” Some of them, you will agree with. Some of them you may scratch your head over - and that’s totally cool. Some of the tips will be more “philosophical” in nature and some of them will be “hands on.”

1: “The only constant thing is change.” I think what trips many people up is that they apply today what worked great in the PAST. The internet changes at a fast and furious pace. PPC advertising is no different.

In the past, you could make a mile-long list or “somewhat related” keywords, point them to your affiliate link and make bank. Today, this will get you slapped, broke and frustrated.

The problem is that outdated information can still float around. Older ebooks, forum threads, articles etc. Even “outdated thoughts” inside your head can make you believe that this is the way to go - only to find out the hard way that things have changed. You should always be as up-to-date as possible on how things in your chosen field work.

(more…)