George Katsoudas

Money, Marketing, Mindset, Life

February 27, 2009

5 Deadly Landing Page Mistakes

Filed under: Affiliate Marketing, Pay Per Click — George Katsoudas @ 4:52 pm

Get your landing page wrong, and you can lose a ton of money. But get it right and you can be well on your way to the lifestyle you want. Let’s get rollin’…

Mistake #1: Having a confusing design.

What do people like more? “Ugly” pages or “beautiful” ones? It’s not a question of beauty. It’s a question of simplicity, clarity and usability. Simple sells. Most “ugly” websites tend to be very simplistic (which is good). That’s where “ugly sells” came from.

Avoid having distracting links above the fold - put them at the bottom of the page instead. What you want is “eye-pleasing but dead simple.” Which brings us to…

Mistake #2: Not using “eye candy.”

A picture equals a 1000 words. Just having text can be simple (as it should) - but it’s also boring. People are short on time and they make decisions within nanoseconds. A picture (also known as a “hero shot”) can convey the message and the “good feelings.”

(more…)

January 20, 2009

10 Deadly Mistakes Affiliates Make and How to Fix Them - Part 3

Filed under: Affiliate Marketing — George Katsoudas @ 11:36 am

Here’s the 3rd and final part of this affiliate series. If you missed the first 2 parts, here they are again:

10 Deadly Mistakes Affiliates Make and How to Fix Them - Part 1
10 Deadly Mistakes Affiliates Make and How to Fix Them - Part 2

On with the show…

Mistake #9: Not “owning” the process as much as possible

You can just get your affiliate link and advertise it as is. You can make money doing that. But you will make much more if you become a “part” of the process. Here are two quick tips to do this:

- Register a domain and redirect it to your affiliate link. Then, advertise that domain where appropriate. It looks much less tacky and opens up more promotion opportunities for you (Like Yahoo Answers or forum posting for example).

(more…)

January 17, 2009

10 Deadly Mistakes Affiliates Make and How to Fix Them - Part 1

Filed under: Affiliate Marketing — George Katsoudas @ 7:16 pm

Avoid going the wrong way in your affiliate promotions

Avoid going the wrong way in your affiliate promotions



Note: The mistakes below are what most affiliates make when they try to target a market “from scratch” - it’s not for those who are fortunate enough to have a mega-traffic website or an optin email list with a million names on it ;-)


Mistake #1: Their keywords don’t attract buyers.

Many affiliates will choose keywords like:

(more…)