Get your landing page wrong, and you can lose a ton of money. But get it right and you can be well on your way to the lifestyle you want. Let’s get rollin’…

Mistake #1: Having a confusing design.

What do people like more? “Ugly” pages or “beautiful” ones? It’s not a question of beauty. It’s a question of simplicity, clarity and usability. Simple sells. Most “ugly” websites tend to be very simplistic (which is good). That’s where “ugly sells” came from.

Avoid having distracting links above the fold - put them at the bottom of the page instead. What you want is “eye-pleasing but dead simple.” Which brings us to…

Mistake #2: Not using “eye candy.”

A picture equals a 1000 words. Just having text can be simple (as it should) - but it’s also boring. People are short on time and they make decisions within nanoseconds. A picture (also known as a “hero shot”) can convey the message and the “good feelings.”

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