Imagine eating a nice steak or your favorite food. After 30 minutes you eat AGAIN. After 20 minutes you eat yet again. And so on. It doesn’t matter how healthy or delicious the food is - after a while the body just can’t handle it.

This is very similar to information overload. This is so cliche in our industry that it ain’t even funny. The problem is not that there’s not enough information available - it’s that it has become too much for us to absorb.

One of the new “ailments” of today is called “Information Anxiety” (as if we didn’t have enough issues to deal with ;-)). We want to learn more and more - and we feel anxious if we don’t know everything there is on a subject and we are not “up to date.”

You feel the need to read more and more books, ebooks, articles, reports and forum threads. You feel the need to watch more DVDs and online videos. You feel the need to listen to more teleseminars, CDs or audio programs.

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