In Part 1 of the Niche Research Manifesto, we talked about the need to stay organized by creating a spreadsheet.
Now, let’s get to the good stuff :-)
Popular Niche Tools:
Next, we are going to look at some of the popular ways to research your niche.
You may have heard of some of these – but there’s a good chance you’ll get some ideas you hadn’t considered…
From official Google tools to other websites that offer research possibilities, these are some of the best ways to learn more about your niche, once you have decided what it is going to be.
TIP: Don’t concentrate on just one or two tools. Use free ones and, when you can afford them, go with professional paid tools – whether software or web-based. Remember, the more information you have that your competitors don’t have, the better off you’re going to be on the “playing field” – aka “da intrawebz.”
Use [exact match] and sort by volume of searches. What you are looking for is the intent behind the top searches. What similar searches appear around your chosen keyword? This is a tool that everyone else uses, but it is a powerful way to know (direct from the source) what keywords are popular.
By using exact match and looking at similar keywords and phrases, you are going to be able to deduce the intent behind the searches. This is very important to know if you want to monetize your niche website.
Google Wonder Wheel
This is another great source of data from Google that will allow you to find related phrases no matter what your niche is. While it is a tool that is available in the search options panel in Google, there are also various sources and scripts you can use to get the data more easily.
TIP: Knowing similar and related phrases is a great way to dig deeper (and deeper) into your niche. The Wonder Wheel is not the only tool to do this manually. There are other ways to get the information you are after for your niche. As you work with Google Wonder Wheel more and more, you will become better at using it.
Here are some Google Wonder wheel tutorials:
On this website, you can enter your keyword and see the ads that are running on the Google Display Network (the “Content Network”). See what hooks are used and what products are being promoted. This is very useful information for creating your niche website. The more you know about your competition, the better off you’re going to be.
TIP: Study all the competitors that you can. The more information you have on what others are doing, the more you are going to be able to stay ahead of your competition, which is the way to outfox them…
While there is a paid version of this service, you can sign up for a free account. Once you do that, you can enter keywords and get even more ideas for your niche.
You can see at a glance what keywords your competitors use: Both in the Organic search results and the Adwords advertisers.
At the Google Insights website, simply enter some of your keywords – one per field. Select either the last 12 months or last 30 days for the time period. This will allow you to see rising searches at the bottom right.
This is a terrific way to research your niche and even make predictions on what directions the niche is headed, so that you can prepare content for the future. These “insights” are extremely valuable, when used correctly.
TIP: Google Insights is great for finding seasonal trends and predict seasonal spikes in traffic. Also, you can use it to compare brands and companies to decide who you should work with and concentrate on…
In Part 3, we will talk about how t use Google in order to find even more information on our niche. Stay tuned…