George Katsoudas

Money, Marketing, Mindset, Life

January 19, 2009

10 Deadly Mistakes Affiliates Make and How to Fix Them - Part 2

Filed under: Affiliate Marketing — George Katsoudas @ 3:55 pm

Don't throw your money into the blender...

Don't throw your money into the blender...

This is the 2nd part of the affiliate series. In case you missed the first part, you can read it here: 10 Deadly Mistakes Affiliates Make and How to Fix Them - Part 1

Ok, moving on:

Mistake #6: Not adding a twist or offering extra value

True, you want to see what other affiliates do first and then try to emulate them. But just because this shortcut is available, it doesn’t mean that you should become TOO lazy (lazy is ok, too lazy is uncool).

But then, you want to stand out from most. You have heard it 1000 times: Have a “USP” or a Unique Selling Proposition. It’s what they tell you in those boring business classes but it’s true: This will make you more profits.

First emulate the best, then one-up them. This is a sure-fire way to make your visitors pay more attention to your site and buy more of your “stuff.”

Can you add a bonus? A report? A piece of software? Personal help? Access to another little-known resource? Do it and you will reap the rewards.

Mistake #7: Targeting too many unrelated markets

Yes, I know that “multiple streams of income” sounds cool and appealing. But the truth is that most people go about it the wrong way.

Jumping from market to market is not the way to become a super affiliate.

Making money as an affiliate can be challenging - even if you know the market well. If you always try to go into “new markets”, chances are that you’ll get owned. Not because you aren’t smart enough - but because there are affiliates with more experience in that market. It’s not impossible to make money that way but why make it hard on yourself?

Stick to two-three markets that you know - and get to know them better. Because that’s when the real “magic” happens. You will know what makes those people “tick” and be able to generate much higher conversion rates.

Mistake #8: Promoting a winning program from just one angle

Pssssttt… I’ll tell you a little secret - but promise not to tell ANYBODY, ok? When super affiliates create a website that promotes a product, and that website ends up making them a ton of money, what do you think they do? They create another VERY SIMILAR site around that SAME product.

Why? Because that practically ensures that they’ll make even more profits from a PROVEN seller.

Some super affiliates create 10 or more websites around a single product that they know converts well for them. After a while, they have more than one website at the top of the search engines - which means more chances for them to make a sale.

As if that weren’t enough, many of their competitors get pushed “out of the picture” and may eventually abandon the market altogether. This leaves the ground even more open for the smart affiliate.

Stay tuned for part 3…

Comments? Thoughts? Post below…

George

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4 Responses to “10 Deadly Mistakes Affiliates Make and How to Fix Them - Part 2”

  • Al said on January 19th, 2009 at 5:55 pm

    Great info again George, especially point 8, this is a case where you do flog a winning horse, or should the expression be ‘milk a cash cow’ ?

    Glad you’ve shortened the posts too, was starting to suffer information over-load from your info rich posts.

  • Alex Newell said on January 19th, 2009 at 6:49 pm

    I think my major mistake was number 7, “Targeting too many unrelated markets” - I am interested in SO many things…

    ;-)

    Focus is a major key to success

    All The Best George

    Alex

  • Mohamed said on January 19th, 2009 at 9:25 pm

    Yeah, number 7 is big… I used to jump from
    promoting one program to the next. I had a list of all affiliate programs I wanted to try to check which would work.

    Recently I started thinking about a few related niches. You’re right, it takes a while just to understand that niche (talk about doing loads of split tests!)

    Thanks for the post.

    P.S. I was inspired by your last post, I went back and re-checked something I put on the side… i.e. targeting ‘buying keywords.’ But then… what do you do when CPC for those is around $1 and the commision per sale is around $11? (Maybe that’s why I was targeting other keywords for that site in the past! Trying to find something that converts)

  • George Katsoudas said on January 19th, 2009 at 10:08 pm

    Thanks for the comments guys…

    Mohamed, you said:

    “I was inspired by your last post, I went back and re-checked something I put on the side… i.e. targeting ‘buying keywords.’ But then… what do you do when CPC for those is around $1 and the commision per sale is around $11?”

    The answer is simple: You do nothing. The math would never work for this. It’s important to have solid “opportunity filters” in place. PPC is not for all markets and all products. I would stay away from a campaign with the numbers you mentioned.

    Hope this helps :)

    - George

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